Platform: YouTube, Interactive Video

Role: Creative Producer

Release: 2021

Project Details: A 24-hour interactive livestream event hosted by YouTube featuring top trending music video from 2021. Featured interactive music videos based on Doja Cat, BTS, and Blackpink were played by 25M+ worldwide.

Contributions:

• Pitched concepts and developed design proposals for interactive music video segments.

• Designed and edited interactive video mock-ups and prototypes.

• Provided creative direction and feedback throughout production process to ensure vision is executed.

• Communicated with multiple production teams to resolve technical and design challenges, ensuring smooth release of streaming video event.